The educational programme will run from 15 April until 20 April and will include a series of photography and film workshops as well as specialised seminars, which will provide the perfect opportunity for aspiring image makers to benefit from short courses in videography and photography. The overall objective of the partnership and workshops is to strengthen the knowledge, capacity and skills of Nigeria’s creative and professional talents in film and photography, and create rewarding career opportunities for them locally and abroad.
Roman Troedhandl, Managing Director, Canon Central and North Africa, said: “This week-long educational programme is our first collaboration with PEFTI, and within the upcoming three-year period we will be working together to build a sustainable and thriving imaging industry that will provide unparalleled opportunities for students as well as industry professional. Photography and imaging is an incredible art form and Canon is proud to support the training of the next generation of talent that will grow of the film and photography sectors. PEFTI is on a mission to promote a reputable imaging and film industry in Nigeria and Africa, and Canon is honoured to be part of the development of this industry.”
Throughout the week photographer, videographer and Canon Ambassador Simeon Quarrie will host a series of mentorship talks, workshops and seminars, including a Practical Production Workshop, which will run in parallel to the other educational workshops. In addition, there will be a series of seminars that will discuss Canon’s latest imaging products and technologies including: filmmaking with the EOS C100, EOS 6D Mark II, the M100 mirrorless camera, and Canon's latest technology for extreme low light video.
Two further film workshops are also featured within the educational programme, the first being a week- long Canon Cinema EOS C100 Filmmaking workshop and a week-long Canon Basic Video Filmmaking Workshop delivered by both Paul Atkinson and Elisha Yaro retrospectively, technical experts. The workshops will run through a series ofmodules which will cover the following topics:: ‘Intro to Filmmaking & Filmmaking Cameras’, ‘Shooting for Stills vs Shooting for Video’, ‘Grammar of filmmaking’, ‘Controlling & Changing Screen Direction’, ‘External Elements’, and a ‘Practical Assessment’. The final outputs to each workshop will result in a series of short of movies being produced.
Furthermore, Canon is conducting a two-day workshop focusing on Commercial Street Photography which will include a photography challenge in the streets of Lagos. The best image taken by the participants will win a prize. The session will also include a Selphy workshop to demonstrate how easy and efficient it is to print anywhere, anytime and even on the go.
Through this partnership, Canon will support the skills and capacity development among creative and talented youth and professionals in Nigeria on film and photography through mentoring, technical training and other outreach activities. Canon will also provide equipment for practical production works throughout the collaboration, supporting students to find mentors and build a network of people aspiring to work in film, television and photography with professionals working in the field through its support to various events and exhibitions.
The additional equipment provided will be used for practical production work by PEFTI students to familiarise film makers and photographers in Nigeria with the cutting-edge professional technology used internationally, including Canon’s latest affordable technology in imaging and their capabilities.
The partnership also marks an extension of Canon’s Miraisha Sustainability programme which is aimed at building the capacity and skills of people in the African countries in which it operates. It also supports people to develop livelihoods in professional photography or print. Through the programme, Canon trained more than 3,000 students on photography skills and over 20 printing businesses. The initiative has been inspired by ‘Kyosei’ the company’s corporate philosophy which embodies the ideal of living and working together for the common good.